How to get those top spots on Kindle pages?Īmazon ranks your book based on relevance, where the latter can be defined as a combination of keyword relevance and page engagement and activity. The higher you rank, the more likely the users will pick your book off the shelves. How Do I Get My Book Ranked High on Amazon Kindle?īased on our discussion so far, it’s quite clear that rankings matter on Amazon Kindle. If you want to be a successful self-publisher, you’ll need to get in A9’s good books. However, Amazon soon realized it wasn’t a fight it was going to win and decided to incorporate the algo into its online marketplace instead.Īmazon’s A9 determines the visibility of your books on the website. It was originally created to compete with Google and other major search engines. What Search Engine Does Amazon Use?Īmazon has its own search engine called A9. It needs to drive sales, and it can only do so by recommending titles that are relevant, popular, and sell well. Remember that the Kindle Store is a marketplace for books first and foremost. On the other hand, Amazon KDP works to serve users with the best books available. and Google will always show you the results that are most relevant to your search. ![]() You can be looking for information about holiday spots, a product, a kitchen hack, etc. Google SEO aims to cater to the users’ needs in the best possible way. Though both Amazon and Google are secretive about the workings of their algorithm, there are a few things we know about each. How is Kindle SEO Different from Google SEO?Ī common mistake many people make is to assume that Kindle SEO works the same as Google SEO-it doesn’t. Amazon thinks the book is more relevant than other listed titles. Notice how the listings have the target phrase in their title, helping Amazon understand the content of the books.Īlso, Dragon Crafter by Noah Layton is outranking everyone in the niche. We’ve searched for fantasy harem adventure books. Here is an example of Kindle SEO in action: This in turn helps generate quality leads and clicks, which increases your conversions and book sales. So whenever a user searches for a book in your niche, Amazon makes sure your book shows up in the search results. SEO for KDP helps Amazon establish what your book is about and categorize it accordingly. More importantly, how do you make the Amazon search engine understand the subject matter of your book? Remember, you are not dealing with a human here. How do you make sure potential readers know your book exists? How do you convince them to read your book and not the one published by your competitor on the same topic? Is SEO Any Valuable for Kindle Authors?Īs a Kindle author, you’re competing with hundreds and thousands of self-publishers. These listings could be for regular household items, luxury products, tools - or books. SEO on Amazon refers to the practice of improving your listings so they are more visible to the people shopping on the online marketplace. Let’s get things started! What Does SEO Mean in Amazon?
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